Nothing is sold until it passes our tests. See what’s in the Test Lab.
HOW WE TEST
Our tests are simple, hands-on and published. Here's exactly what a result on True Aura means.
1. Criteria first
We write down the pass/fail criteria before samples arrive, so results can't be bent to fit the product.
2. Real use
We use each product the way you would — in the shower, on the skin, through the wash — and measure what we can: drying time, wash cycles, wear.
3. Honest results
A product passes only if it meets every criterion. If it fails, we publish that and we don't sell it.
What a "Pass" means
It means the product met our own published criteria in our in-house tests. It is not an independent lab certification, and it doesn't promise the same result for everyone.
What we never do
Make medical or treatment claims.
Call a product "authentic" or state where it's made without documentation.
Use fake reviews, fake countdowns or fake discounts.
See what's in the lab right now on the Test Lab page.